The WordPress Missing Manual: Supershort Review

The WordPress Missing Manual is a comprehensive guide to the world's most popular content management system. Written by experts, it covers everything from installing and configuring WordPress to creating and managing content, themes, and plugins. The book also includes a wealth of troubleshooting tips and advice. I've read through this book numerous times and found it informative and fun.

One of the strengths of The WordPress Missing Manual (on Amazon) is its clear and concise writing style. The authors do an excellent job of explaining complex concepts in a way that is easy to understand. They also provide plenty of screenshots and illustrations to help illustrate their points.

Another strength of the book is its comprehensive coverage of WordPress. The authors cover everything from the basics to advanced topics, such as custom development and security. They also provide a wealth of resources, such as tutorials, plugins, and themes.

Overall, The WordPress Missing Manual is an excellent resource for anyone who wants to learn more about WordPress. It is well-written, comprehensive, and packed with useful information. Whether you are a beginner or an experienced user, you will find something valuable in this book.

Here are some of the specific things that I liked about the book:

• The clear and concise writing style
• The comprehensive coverage of WordPress
• The wealth of resources
• The helpful screenshots and illustrations

Here are some of the things that I would have liked to see in the book:

• More coverage of security
• More coverage of custom development
• More hands-on tutorials

Overall, I highly recommend The WordPress Missing Manual to anyone who wants to learn more about WordPress. It is an excellent resource that is packed with useful information.

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Review: The Copyeditor's Handbook

The Copyeditor's Handbook: A Guide for the Professional Editor is an essential resource for anyone who works with written text. Whether you're a copyeditor, a proofreader, a writer, or simply someone who wants to improve their writing skills, this book will teach you the essential skills you need to produce clear, accurate, and polished copy.

The book (on Amazon) is divided into three parts: "The Copyeditor's Toolkit," "The Copyediting Process," and "Specialized Copyediting." The first part covers the basics of copyediting, including grammar, punctuation, spelling, style, and usage. The second part walks you through the copyediting process, from proofreading to fact-checking to proofreading again. The third part covers specialized areas of copyediting, such as editing for the web, editing for international audiences, and editing for different types of media.

The Copyeditor's Handbook is an incredibly comprehensive and well-written resource. Einsohn covers all of the essential topics in a clear and concise way, and she provides helpful examples and exercises throughout the book. Whether you're a seasoned copyeditor or a beginner, you'll find this book to be an invaluable tool.

Here are some of the things I liked most about the book:

• The book is incredibly comprehensive. Einsohn covers all of the essential topics in copyediting, from grammar and punctuation to style and usage.
• The book is well-written and easy to understand. Einsohn uses clear and concise language, and she provides helpful examples and exercises throughout the book.
• The book is up-to-date. Einsohn includes the latest style guides and conventions, so you can be sure that your copy is edited according to the latest standards.

Overall, I highly recommend The Copyeditor's Handbook to anyone who works with written text. It is an essential resource for copyeditors, proofreaders, writers, and anyone who wants to improve their writing skills.

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More Clicks in Your Emails: Four Tips

Your email marketing seems to be working.

You’re getting people to open your emails, and your readers appear to be interested in the content you’re sending out.

But there’s one problem — even though people are opening, only a handful of readers are clicking on the links you include.

What’s going wrong?

There are a number of factors you’ll need to consider when looking at click-throughs in your email reports.

The most important factor will be whether or not your content is interesting and relevant to the people on your list. (There are simple steps you can take to make sure your content is resonating with your audience.)

But beyond the content, there are smaller tweaks you can make to boost click-through rates.

Check out our latest video to learn more, or read the transcript below.

(Can’t see the video? View it here.)

Click-throughs are really important because they measure your reader’s engagement with your emails and tell you who’s taking a desired action.

Here are four tips to increase your click-throughs and drive customer action.

Tip #1: Only include the essentials

My first tip is to only include the essential information in your emails. Keep your emails short and put your important links at the top, and don’t overload your readers with too much information. They might not scroll all the way down, which means they may not see your links.

Tip #2: Motivate your readers

Tell readers why they should click a link in your email and why it will benefit them.

Tip #3: Use the same link multiple times

Include the same link in multiple places in your email. This will increase the chances of someone seeing your link when scrolling through your email, and clicking to find more information.

Tip #4: Use buttons

If readers aren’t clicking as much as you’d like, you may want to try a button to help them stand out.

Buttons are also great for mobile readers because they are easier to click on a mobile device.

Looking for more information on click-throughs? Check out our new data that shows how the amount of text and images impact email click-through rates.

Creative Commons

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Website Redesign Tips & Tricks

Website Redesign Presentation from joanat

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Content Marketing 360 Podcast

Hosted by Pamela Muldoon, Content Marketing 360 showcases many of the top marketing minds from around the world.  Our online radio show highlights topics of traditional and digital marketing, online and offline strategies mixed with evergreen and real-time PR content creation best practices.  Using an interview format, Pamela blends her 25+ years of marketing & broadcasting experience into a fresh, conversational approach with each of her guests. Information, education, and fun is how we put our best voice forward…always.

CM360 Episode 43 - Kiss My Glass: A Content Marketing Conversation With Barry Feldman, Feldman Creative

CM360 Episode 42 - Brands In Glass Houses, Debbie Williams, SPROUT Content

CM360 Episode 41 – Navigating The Content Marketing Jungle, Michael Gerard, Curata

CM360 Episode 40 – A Conversation With Nick Kellet, List.ly Co-Founder

CM360 Episode 39 – Your Website, SEO And Content Marketing, Andy Crestodina, Orbit Media

This work is licensed under a Creative Commons Attribution 3.0 Unported License.

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Five Tools to Help Create and Promote Your Content

Creating great content takes time, often too much time. But there are plenty of tools and apps that can help you in your pursuit of creating and promoting your next big project. These are just a few. 

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The Secret Ingredient for Succeeding at Content Marketing

The competition is ferocious in online markets but, if you are methodical, you'll find you have everything needed to win. 

See more here. 

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