I recently participated in the “eMarketer Webinar: Mobile Advertising and Marketing—Key Trends and Benchmarks“.
I figured it was time to learn what mobile marketing means and how it differs from traditional marketing; particularly as SAP is a mobile company now, with Sybase and all…
Let me start with a definition of Mobile Marketing Money given by Tweeter @vimi: “Any
campaign designed for users to view on their mobile. search, ads, apps,
videos, QR codes, coupons, texting, games, mobile site”. 
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