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Showing posts with label seo. Show all posts
Showing posts with label seo. Show all posts
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seo
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Search Marketing: Optimize social media, images, video and everything else
Search engine marketers have based entire careers on improving
rankings. They fight tooth and nail to reach the top of the page, win
more traffic, and push all their competitors down a notch.
But what if. . .
But what if. . .
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seo
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Social Media In Government: Which Tools Should I Use?
The criticism that social media in the workplace is merely a
distraction to employees and a waste of billable time is becoming a
thing of the past.
The evolution of social media's presence in the public sector is changing the way that government organizations connect with citizens and improving the way in which employees do their jobs. There are a ton of social media tools out there, but which ones are the best? How are you choosing the best tool for you? More
The evolution of social media's presence in the public sector is changing the way that government organizations connect with citizens and improving the way in which employees do their jobs. There are a ton of social media tools out there, but which ones are the best? How are you choosing the best tool for you? More
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seo
With time and tediousness, any content marketing strategy can wander far enough to become stale. And in terms of its effectiveness, your content is absolutely least effective when it’s not hard-hitting.
You may have the readers now, but if you continually publish inferior
content, the competition will creep up on you quicker than you may
think. More
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Content marketers can often fall into a lull when they don’t remember to keep things fresh.
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seo
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Social May Be the ‘Silver Bullet’ – But All Roads Lead to Your Company Website
The recent 2011 Demandbase National Marketing and Sales Study by the Focus Expert Network had some interesting findings that some social media strategists might not want to hear: That your company website is the top source of new sales leads, and is 7x – yes 7x! more effective than social media.
Wait- before you shut down your Twitter and LinkedIn accounts, just listen to the rest of the findings. Though perceived as a ‘silver bullet’ for online marketers who, let’s face it, love to experiment in the latest social spaces, this survey urges marketers not to ignore the #1 source of sales – your company website. Why? Because the company website is the “hub.” More
Wait- before you shut down your Twitter and LinkedIn accounts, just listen to the rest of the findings. Though perceived as a ‘silver bullet’ for online marketers who, let’s face it, love to experiment in the latest social spaces, this survey urges marketers not to ignore the #1 source of sales – your company website. Why? Because the company website is the “hub.” More
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marketing,
seo,
writing
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10 Ways Non-Profits Can Benefit From Social Media
Are you looking for ways to use social media to advance your cause?
Non-profits have many of the same opportunities in social media as for-profit businesses—it’s just a matter of altering the strategy. More
Non-profits have many of the same opportunities in social media as for-profit businesses—it’s just a matter of altering the strategy. More
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marketing,
seo,
writing
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Plain Language: The Best Marketing Tool for Your Business
Overdoing SEO
When marketing your small business online, it's easy to get carried away by using search engine optimization (SEO) techniques. While SEO writing may help customers find your website, it has limited ability to keep the attention of a reader or new potential customer. In order to add relevant content to your website, you'll need to know what keywords people are using to find your site. But once they get there, clear, succinct writing--rather than overuse of keywords--will keep them there.
Natural Language
The key is to use natural language, without awkwardly introducing keywords into your writing. When you tell someone in person about your small business, for example, you wouldn't ordinarily litter your speech with redundant references to your location or the products you sell. That wouldn't sound natural. Instead, you'd tell them what you do, who your customers are, and what products or services you offer.
Think Face to Face
Same with good online marketing. Make your writing sound natural and drop the hype. One way to do this is to act as if you're having a friendly conversation with someone you just met. Your readers will be glad to hear what you have to say when you say it using plain language.
Why Hiring a Writer Sometimes Makes Sense
As a small-business owner, you may want to consider enlisting the help of a writer or editor to help you with your writing efforts. A good writer will meticulously prepare your material to ensure that it's targeted and error-free. Why? Because he or she depends on your referrals to be successful. Not only that, but a good writer is often a skilled editor. So if you already have something written and would like to hand it over to a professional writer, you'll be pleased to see the results of your final, edited work. Here are just a few elements that are a writer's meat and potatoes--elements that you might not have the time or inclination to give attention to:
Pretty mundane stuff. But ensuring that these elements are addressed means that you reach your audience and engage new customers with maximum effect. You won't have to wonder whether you've expressed yourself properly.
Compelling Writing for Your Target Market
Carefully crafting the writing in your online marketing efforts can make a tremendous difference to your business. And if you're projecting a distinct voice for your business and answering the "What's in it for me?" question for your customers, you're on your way to reaching your target market. And on the way, you're also establishing genuine rapport with new and returning customers.
When marketing your small business online, it's easy to get carried away by using search engine optimization (SEO) techniques. While SEO writing may help customers find your website, it has limited ability to keep the attention of a reader or new potential customer. In order to add relevant content to your website, you'll need to know what keywords people are using to find your site. But once they get there, clear, succinct writing--rather than overuse of keywords--will keep them there.
Natural Language
The key is to use natural language, without awkwardly introducing keywords into your writing. When you tell someone in person about your small business, for example, you wouldn't ordinarily litter your speech with redundant references to your location or the products you sell. That wouldn't sound natural. Instead, you'd tell them what you do, who your customers are, and what products or services you offer.
Think Face to Face
Same with good online marketing. Make your writing sound natural and drop the hype. One way to do this is to act as if you're having a friendly conversation with someone you just met. Your readers will be glad to hear what you have to say when you say it using plain language.
Why Hiring a Writer Sometimes Makes Sense
As a small-business owner, you may want to consider enlisting the help of a writer or editor to help you with your writing efforts. A good writer will meticulously prepare your material to ensure that it's targeted and error-free. Why? Because he or she depends on your referrals to be successful. Not only that, but a good writer is often a skilled editor. So if you already have something written and would like to hand it over to a professional writer, you'll be pleased to see the results of your final, edited work. Here are just a few elements that are a writer's meat and potatoes--elements that you might not have the time or inclination to give attention to:
- structure and organization
- quotation marks
- punctuation
- spelling
- comma usage
- capitalization
- audience appropriateness
- subject-verb agreement
Pretty mundane stuff. But ensuring that these elements are addressed means that you reach your audience and engage new customers with maximum effect. You won't have to wonder whether you've expressed yourself properly.
Compelling Writing for Your Target Market
Carefully crafting the writing in your online marketing efforts can make a tremendous difference to your business. And if you're projecting a distinct voice for your business and answering the "What's in it for me?" question for your customers, you're on your way to reaching your target market. And on the way, you're also establishing genuine rapport with new and returning customers.
Charles Everet is senior project editor of Cogent Text (http://www.cogenttext.com/), a writing and editing services company that extends the reach of small- and medium-sized businesses by offering a range of writing and editing solutions.
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