What I Learned About Social Media Marketing from an eMarketer Webinar on Mobile Marketing

I recently participated in the “eMarketer Webinar: Mobile Advertising and Marketing—Key Trends and Benchmarks“.

I figured it was time to learn what mobile marketing means and how it differs from traditional marketing; particularly as SAP is a mobile company now, with Sybase and all…

Let me start with a definition of Mobile Marketing Money given by Tweeter @vimi: “Any campaign designed for users to view on their mobile. search, ads, apps, videos, QR codes, coupons, texting, games,  mobile site”.